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1. Technical Analysis
Check speed, mobile responsiveness, meta tags, HTTPS, sitemap.xml, robots.txt and URL structure. Each detected issue impacts your Google ranking.
AI-powered · Alpine SEO
Free SEO Audit: Analyze your Website
Get a complete diagnosis of your SEO in seconds. Identify issues preventing your site from ranking on Google and receive actionable recommendations.
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2. Content Audit
Analysis of content quality, keyword density, H1-H6 headings, image alt tags, internal linking and text length compared to competitors.
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3. Performance & Core Web Vitals
Evaluation of LCP, FID and CLS — the metrics Google uses to rank websites.
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4. Report & Recommendations
Detailed report with overall SEO score, prioritized issues list and concrete recommendations to improve your rankings.
Why run an SEO audit?
90% of websites have technical issues silently hurting their rankings. An SEO audit reveals invisible obstacles preventing your site from appearing on Google.
How often should you audit?
Google updates its algorithm 500-600 times per year. Quarterly audits keep you competitive and detect regressions before they impact traffic.
SEO Audit vs UX Audit
SEO audit focuses on search engine visibility while UX audit focuses on user experience. Both are complementary: Google rewards sites with good UX.
Why run an SEO audit of your website?
The vast majority of websites have SEO problems their owners are unaware of: slow pages that drive Google away, missing or duplicated meta tags, content invisible to crawlers, broken internal links. Each of these flaws seems minor in isolation. Combined, they explain why a site stays stuck on page 3 when its content deserves better.
An SEO audit answers one simple question: what is concretely preventing my site from ranking? Without this diagnosis, you optimize blindly — writing content when the problem is technical, or reworking the tech when the content is what's lacking. The audit lets you invest your time exactly where it pays off.
What does the Sherpeo SEO audit actually check?
The audit covers the three pillars of SEO, with an explanation and corrective action for every issue found:
- Technical: loading speed, indexability (robots.txt, sitemap, accidental noindex tags), HTTPS, mobile-friendliness, structured data.
- Content: title tags and meta descriptions (presence, length, duplicates), H1-H6 hierarchy, content shorter than ranking pages, images without alt attributes.
- Popularity: backlink profile, internal linking, orphan pages no link points to.
- Core Web Vitals: LCP, INP and CLS measured the way Google measures them — these metrics break ties between sites with equivalent content.
Free audit vs. agency audit: what's the difference?
An agency audit billed €1,500–5,000 brings contextual human analysis — useful for a site with thousands of pages and complex issues. For the vast majority of sites (brochure sites, mid-size e-commerce, blogs, SaaS), an automated audit detects the same fundamental problems, instantly and without budget.
Our honest advice: start with the free audit, fix the identified issues — that's often 80% of the gain — and only pay for human expertise if you plateau afterwards. In the reverse order, you pay a consultant to tell you what a tool would have told you for free.
After the audit: where to start?
An audit report only has value if it leads to action. The Sherpeo report prioritizes each issue by estimated impact and correction effort: indexation blockers first (if Google can't see your pages, nothing else matters), then tags and content of high-potential pages, and finally performance optimizations.
The rule for the first weeks: don't fix everything, fix what matters. Three high-impact corrections beat thirty micro-optimizations. Once the foundations are healthy, content strategy takes over — and that's what makes the difference long-term.
Frequently asked questions about SEO audits
Is the SEO audit really free?
Yes, the basic audit is free with no credit card required. It identifies technical, content and performance issues with concrete recommendations. Advanced features (tracking over time, corrective content generation) are part of paid plans.
How long does an SEO audit take?
The automated analysis takes seconds to a few minutes depending on site size. Then allow a few hours to apply the priority fixes — the report ranks them by impact so you know where to start.
How often should I audit my site?
A full audit per quarter is enough for a stable site. Run one after every structural change: redesign, migration, domain change or bulk page additions. Between audits, rank tracking catches regressions.
My site is new — is an audit useful?
It's actually the best time: fixing foundations before producing content avoids building on sand. A technically healthy new site grows much faster than one dragging years-old problems.
What's the difference between the Sherpeo audit and PageSpeed Insights?
PageSpeed Insights only measures loading performance. The Sherpeo audit also covers indexability, tags, content, internal linking and structured data — then turns it all into a prioritized action plan. Performance is only one pillar of SEO.